The One Purple Shampoo for Toning Blonde Hair

Advanced Hair Care with Zip-Up Technology™

Introducing our revolutionary Zip-Up Technology™, an exclusive strengthening complex meticulously crafted to mend split ends and fortify vulnerable areas of your hair. This innovative formula not only smooths damaged cuticles but also shields your hair against environmental stressors and preserves vibrant color.

"I wanted to create a purple shampoo that is perfect for both blondes and brunettes, without sulfates. It's been a challenge finding such a combination. Whether you prefer ashy tones or pastel lavender hues, this shampoo can be used every time you wash. For those who prefer neutral tones, use it selectively to combat brassiness. Pair it with The One Purple Conditioner for optimal results on natural or color-treated hair." - Kristin Ess

Cleanse + Condition for Optimal Hair Health

Achieving a clean, well-conditioned base is crucial for vibrant, healthy hair. Our sulfate-free products cleanse deeply and condition thoroughly, leaving hair hydrated, voluminous, and brilliantly shiny from roots to ends.

Features: Ultra-Violet Pigment, Brass Reduction, Intense Toning, Shine Restoration, Sulfate-Free

How To Use:

Tailor your usage based on your hair's thickness: - Dispense a quarter-sized amount (or more, depending on hair volume) of shampoo into your palm. - Apply to wet hair, focusing on massaging the product into your scalp to create a luxurious lather. - For optimal results with purple shampoo, apply more generously where brassiness is most pronounced. - Allow the shampoo to sit longer at the roots, where hair tends to be less porous and warmer in tone. Gently distribute the product through the ends while shampooing. - Rinse thoroughly and follow with conditioner or a hydrating mask for enhanced results.

Cruelty-Free and Kind to Your Hair:

Our products are cruelty-free and formulated without sulfates, parabens, or phthalates, making them safe for keratin-treated hair.

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product information: