Joico Color Balance Purple Shampoo for Cool Blonde or Gray Hair

When blonde hair loses its cool, this instant, corrective shampoo for color-treated hair is the perfect solution to ditch unwanted yellow tones. Designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair, the unique formula of the Color Balance Purple Shampoo from the manufacturer banishes brassy warmth, shields hair from the elements, and boosts shine and strength.

For best results, apply the shampoo to wet hair, lather, and leave it in for 1 to 3 minutes before rinsing. Use it 2 to 3 times a week to neutralize yellow and warm tones. The long-lasting results can last through up to 12 washes, and the shampoo also boosts shine and smoothness, making hair over 2 times stronger against combing breakage on damaged hair compared to a non-conditioning shampoo when used with the Color Balance Purple Conditioner.

Paraben-free, the Color Balance Purple Shampoo is part of the extensive Joico hair care collection, designed to address a wide range of hair concerns. Customers can choose from the Defy Damage, Youthlock, K-PAK Color Therapy, Moisture Recovery, Hydrasplash, and Blonde Life ranges, each formulated with specific key ingredients and benefits.

The Color Balance Purple Shampoo, in particular, features Keratin and African Manketti Oil to repair and protect color, while the fragrance combines pear, apple, cedarwood, and amber notes. Contrary to concerns, the green tea extract in the formula does not turn the hair green, but rather helps neutralize brassy, yellow tones for balanced, salon-fresh results.

With an average customer rating of 4.6 out of 5 stars from over 13,000 reviews, the Color Balance Purple Shampoo is a popular choice among color-treated hair enthusiasts. Joico's extensive hair care collection caters to various hair types and concerns, empowering users to choose the best products for their individual needs and achieve their desired hair goals.

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