Kerastase Blond Absolu Ultra-Violet Purple Shampoo for Lightened, Highlighted and Grey Hair

Kérastase is a leading global luxury professional haircare brand, born in Paris in 1964. The brand has built its reputation on delivering exceptional performance on scalp and hair through exquisite products and personalized, in-salon treatments, all powered by scientific expertise. Kérastase adopts a care-first philosophy to cater to all hair types and individuals, as well as the world we live in.

Blond Absolu, part of the Kérastase range, provides instant care for the hair fiber and anti-brass neutralization to achieve the ideal cool blonde tone. Blond Absolu is formulated with ultra-violet neutralizers, which hydrate and fortify the hair fiber for illuminated hair from within.

The Blond Absolu collection features several expert formulas powered by Hyaluronic Acid and Edelweiss Flower. Hyaluronic Acid strengthens damaged hair, while Edelweiss Flower protects and softens sensitized hair.

One of the key products in the Blond Absolu range is the Fusio-Dose Professional In-Salon Treatment, which offers an instant transformation with infinite possibilities for the hair.

Clients can make an appointment in their Kérastase salon for a personalized hair diagnosis and access the Blond Absolu range, which includes:

• Ultra-Violet Shampoo: Neutralizes brassy and yellow undertones, nourishes and strengthens damaged blonde hair, and enhances softness and shine.
• Cicaflash Conditioner: Nourishes to instantly restore damaged hair, strengthens to protect against breakage and split ends, and deeply moisturizes to soften hair.
• Ultra-Violet Hair Mask: Neutralizes brassy and yellow undertones, nourishes and strengthens damaged blonde hair, and enhances softness and shine.
• Cicaplasme Hair Serum: Strengthens hair to prevent damage and breakage, protects from heat damage up to 450°F, and smooths hair to enhance shine.
• Cicanuit Hair Serum: Strengthens hair damaged by lightening treatments, protects against breakage and split ends, and hydrates to smooth hair and enhance shine.
• Cicaextreme Hair Oil: Recovers and strengthens damaged blonde hair, reduces frizz and split ends, and delivers a soft, high-shine finish.

The Blond Absolu range addresses the common issue of brassy and yellow undertones that can appear in lightened or bleached hair. The Ultra-Violet Shampoo contains neutralizers to cancel out these unwanted undertones and get rid of brassiness.

Clients should use the Bain Ultra-Violet Purple Shampoo weekly to maintain their desired cool blonde tone, with the frequency of use depending on the level of bleach in their hair. The shampoo does not stain or turn the hair purple when used correctly.

Customers have provided positive reviews for the Blond Absolu collection, with high ratings across the range. The products are designed to cater to all types of blonde hair, from all-over lightened to sensitized, offering a comprehensive solution for maintaining the perfect blonde.

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